About

Turning Followers into Fanatics

Mascot began with subscription boxes helping fans discover new favourites. What started as sharing beers quickly grew into sharing stories, the people, passion, and creativity behind Aotearoa’s craft brewing scene.

Now it’s about more than discovery. With 15+ years in brand, marketing, design, and ecommerce, Josh helps breweries cut through, grow their profile, and turn casual followers into loyal fans. From content and storytelling to strategy and sales, Mascot makes it easier for brewers to stand out while staying true to what makes them unique.

Great beer deserves more than just a pour. It deserves a story.