About

About Mascot Liquor

Welcome to Mascot Liquor, your premier destination for discovering and enjoying the finest New Zealand craft beers, with a commitment to helping local producers thrive in a competitive market. Our online liquor distribution business was founded by Josh Jeffrey, a passionate advocate of craft beer and a seasoned professional with a deep history in the world of brewing and marketing.

Our Mission:
At Mascot Liquor, we believe in the power of local, and we're on a mission to connect you with the best craft beers New Zealand has to offer. We understand that in today's fast-paced world, convenience is key, which is why we've created a convenient and user-friendly platform that allows you to explore and purchase exceptional craft beers from the comfort of your own home.

The Craft Beer Experience:
Craft beer isn't just a beverage; it's a work of art. We collaborate closely with local breweries, partnering with them to bring their exceptional brews online. We're passionate about helping these local heroes compete against the giants in the industry. By featuring their unique stories and brewing techniques, we aim to celebrate what makes each brewery special and introduce their brands to a broader audience.

Our Founder, Josh Jeffrey:
Josh Jeffrey, the visionary behind Mascot Liquor, has a profound appreciation for the craft beer world. With a experience on both sides of the bar as well as being a passionate home brewer, he offers a unique perspective on what makes craft beer so special. Drawing from his background in design and branding, Josh leverages his expertise to capture the essence of each brewery and present their brands in an engaging way.

Industry Insights:
Josh brings his wealth of experience from his time as a design manager and marketing designer at Shopify in the APAC region, where he led a creative team that devised compelling campaigns that told the stories of businesses. His insights and learnings from working with direct-to-consumer and business-to-business companies have equipped him with the knowledge needed to drive growth for local producers.

What's Next:
While our initial focus is on New Zealand craft beer, Mascot Liquor is committed to expanding our catalogue to include wine and spirits in the near future. We're dedicated to becoming your go-to source for a wide range of high-quality liquor products, all while championing the local producers who put their heart and soul into crafting these exceptional beverages.

At Mascot Liquor, we're more than just an online liquor store. We're your gateway to a world of craft beer, wine, and spirits, where each bottle tells a unique story. Join us on this exciting journey to explore, savor, and support local craftsmanship. Cheers to the future of great liquor!