About

Mascot Liquor is the cheerleader for New Zealand's craft beer scene, connecting users to local brews through an intuitive online platform and monthly subscriptions.

In response to shifts in the industry, Mascot Liquor emerged to combat the dominance of global brands over local breweries. Financial challenges have led to the sale and restructuring of beloved New Zealand breweries, putting the once-thriving craft beer scene at risk.

Mascot Liquor champions change, supporting struggling breweries and promoting emerging players. By featuring a mix of newcomers and favorites from independent producers, our mission is to demonstrate the depth and quality of the NZ beer industry amidst market challenges.